Yes, this investment has an excellent chance of setting you apart from the competition. But to get the most out of this collaboration, there are a few things to keep in mind.
As much as you’re hoping to find the perfect agency, creative teams also rely on you as the client to communicate your needs efficiently and work in tandem with them.
If you’re a busy UK business enlisting help with your brand for the first time, here’s a guide to working with a creative agency in London.
Know What You Like
You can make the agency’s work a lot easier if you have done some previous research on what you want in a campaign. Leaf through magazines and watch videos, or search the internet to find campaigns you envy and wish your brand could realize. Keep them saved somewhere so you can show them to the agency. Having a benchmark for what you’re looking for can help the creative agency in London or any other city for that matter understand your brand’s dream more concretely.
Get to Know the Creative Director
You’ll be working closely with the creative head of the team, so don’t hesitate to interview the creative director directly and establish a relationship with them. Getting along and having positive working chemistry are good indicators that the work that lies ahead will run smoothly. You want to be able to communicate openly and on good terms with the agency team.
Define Roles Early
Is the agency going to help define your brand’s strategy? Will they position the message? Are they going to handle the production of the ad? Media buying? Who will sign off the final product? Set these roles early on so that there is no confusion later down the line, and make them manifest in the contract from the start.
Give Meaningful Feedback
Remember that creative agencies are fueled by creative people, who care about their work and hope to produce the best they can. When you provide feedback or approve a stage, keep this in mind. Praise what you like, and be constructive and meaningful with the input on parts you don’t. Not only will good feedback make it easier for the agency to get back to you with the right design, but the team is also more likely to stay engaged, invigorated, and creatively fired up!
Ready to Spruce up Your Brand?
Creative Agencies have the power to transform and highlight your brand in new and exciting ways that could push your company to the forefront. But it’s important to remember the quality of their work depends on the quality of your collaboration.
Treat each other with consideration and take an active interest in the campaign. This means setting clearly defined roles and responsibilities to help your creative agency develop the campaign you hoped for!
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